International marketing information services
are often performed in collaboration with parters in other European countries
through the Growth International EEIG
The main services are:
B2B market research: Desk research, interviews (personal, by phone or by letter), conclusions
and final report. Speciality: top-management level interviews.
search, including customers, agents, vendors and mergers & aquisitions.
Peter Ring, M.Sc.,
B.Com., Man. Dir. for PRC.
PRC was founded in March 1992
by Peter Ring. Peter Ring has an M.Sc. in electronics
engineering and a B.Com. in Business
organisation & strategic planning. He has worked as a consultant since
1977, primarily with B2B market research, technology transfer and how to
write user-friendly manuals. The company has no other employees, but works
with free-lancers, when needed.
PRC joined the pan-European consultancy
group Growth International E.E.I.G.
in 1992. Peter Ring has been a very active in the Danish Marketing Association,
where he was member of the counsil, and member of the board (former chairman)
of its "B2B Forum". His special area in the Danish Marketing Association
was Internet marketing.
Selected references and published
Examples of work done by Peter
Ring when working for DTO (the Danish Technical Information Service):
- Worldwide customer search
for a Danish electronics manufacturer, who had invented a new type of electronic
- PRC made the calculations
and wrote the report for a market research study about the use of the Internet
with a total of 2800 e-mailed questionnaires. Client: A Danish Internet company.
- The Danish and Swedish
part of an EU research about liberalisation of the postal sector in Europe.
PRC worked as sub-contractors for a German consultancy company, who had the
contract with the European Union/DGXIII. 1998.
The use of the World Wide Web for Business-to-Business Marketing. A market research
in 11 West European countries on the means and effect of b2b marketing using
the Internet. Made in collaboration
with Yellow Window, Belgium
(team leader), Datem,
, and Wavehill Consultants, UK, all members of Growth International EEIG.
- Euromanagement II: Client:
EU/DGXXIII 1993-94. Project management. PRC's role: Project management group,
supervisor for the Nordic countries and Germany. In collaboration with
Yellow Window, Belgium and a French partner.
- CRAFT: Client: EU/DGXII
1993-94. Project management. PRC's role: Project management group, supervisor
for the Nordic countries and Germany. In collaboration with
Yellow Window, Belgium.
Finding wholesalers in Denmark an later on Sweden, Norway and Finland for
a Belgian postcard printer. 1994-96.
- Euromanagement I: Client:
EU/DGXXIII 1992-93. Audit of the results of the programme. PRC's role: Personal
and telephone interviews with managers in small and medium sized companies
in Denmark and Greece. The project was headed by
Yellow Window, Belgium
and included most Growth International
members. PRC did the work in Greece because the Greek member was disqualified.
- "The needs for quality control
at Danish pressure diecasters and other sub-contractors" 1990 (in Danish).
Client: 5 diecasters and the Danish Technology Agency. Included interviews
with 10 leading European industrial groups (e.g., Ford UK, IBM, British Aerospace,
Bang & Olufsen and Siemens) on their views on quality control, quality
management and ISO 9000.
- "Surface mounting of leadless
components" 1989 (in Danish). Peter Ring headed a study tour to Hong Kong,
Taiwan and Japan with 19 participants from the Danish electronics industry
and related institutes, and he edited the final report. The project was sponsored
by the Danish Technology Agency.
- "VVS 92 - The future of
the Danish heating and plumbing industry the next 5-10 years" 1988 (in Danish).
Client: The Danish Heating and Plumbing Industry Assn. and the Danish Technology
Agency. Included 20 personal interviews with Danish manufacturers, plumbers
and experts and 5 telephone interviews with foreign manufacturers and institutes.
The report was bought by many plumbers, and had a significant influence on
the development of the Danish heating and plumbing industry and the plumbing
- "The Far East - Threat
and inspiration for small Danish companies in the metal-, woodworking and
furniture industry". Peter Ring planned and headed a study tour to Hong Kong,
Taiwan and Japan with 13 participants from the related Danish industries
and their organisations, and he edited the final report. The client was the
Danish Association for Crafts and Smaller Industries, and the project was
sponsored by the Danish Technology Agency.
- Denmark-Scotland project.
A "pre-SPRINT" action (EC/DG XIII 1985-87) between DTO (The Danish Technical
Information Service) and SDA (The Scottish Development Agency, Ian Traill).
I was the Danish partner in the 2nd SPRINT project ever (before it was called
SPRINT). The activity included finding interested SMEs, contact with the SMEs,
partner search, arranging technology transfer days, and follow up on the
contacts between Scottish and Danish companies.
- "The future of optics 1984-90
- A survey over the optical technologies, their applications and expected
future", 1983-84 (in Danish). Client: The Danish Optical Institute and Danish
Technology Agency. This report was part the strategic planning for the Danish
Optical Institute, where Peter Ring was the external consultant. The result
was a growth of 160 % in one year and the forming of the Danish Optical Society